Born in Miami, JOY is a professional brand created by masters, for masters.

I believe that beauty is energy, and every detail matters.

 

JOY grew from experience — this brand was born out of everything I once felt was missing, and everything I’ve learned along the way.

 

That’s why I created JOY — I realized I wasn’t the only one who needed it. I wanted to bring together, in one place, everything I had ever discovered, tried, and dreamed of having.

Each product is made with intention and care: from the formula to the brush, from the color to the packaging — every detail is thought through, born from experience and love for the craft.

 

JOY is more than just a brand.

It’s a reflection of experience.

 

JOY is care.

Everything you need — now in one place.

 

Everything I once needed, I’ve created.

And now I pass it on to you.

Enjoy.